About Us

OUR STORY

Anour was conceived with the core belief that you are amazing the way you are and we only serve to make you feel amazing. Using ingredients directly sourced from nature like clay, coffee, aloe vera etc. we only aim to soothe and enhance who you are rather than to change you.

OUR PHILOSOPHY

Proudly made in India, Anour believes that ‘What You Put on Your Skin Is as important as what you eat’. Just as you eat food to nourish your body on the inside, we use the same food to nourish the skin on the outside.

Anour and it's making

Anour started as a dream that we had, two college friends looking to simplify the complex world of skincare and cosmetics as it exists today. We wanted products that reflect the literal meaning of the word ‘SKINCARE’ which refers to taking care of ‘YOUR’ skin. The word ‘YOUR’ was very important for us because we wanted products that take care of us for us, not wanting to add to the current culture of superficial posturing and becoming a product that people use to define their self-worth.

Our Values

BY THE CO-FOUNDERS
JINAL JAIN & MAHIMA DOSHI

Skin care is personal. It’s for “YOUR” skin. It’s not for defining your self-worth or making all your problems disappear. We believe you are amazing as you are and the idea of our offerings is to make you feel and be at YOUR best. The ingredients we source are natural, they enhance who you are rather than change you.